London-based startup GoHalves has opened founding membership for a new marketplace, designed to connect technology companies with non-competing brands that want to reach similar audiences, ahead of the platform beginning its matching service.
GoHalves aims to help businesses find potential marketing partners without the time and cost involved in researching suitable companies and carrying out weeks of cold outreach. Businesses will create profiles describing their products and target audiences, with GoHalves identifying potential partners whose audiences overlap but whose products do not compete.
Once a potential partnership has been identified, both businesses must accept the match before either can begin a conversation.
If both sides agree to work together, GoHalves says its AI tools can suggest a joint campaign and draft marketing material using each company’s existing brand voice. Businesses will retain control over the final work and can edit the material before publication, while each side will be able to track its own campaign results.
The company has opened founding membership ahead of matching beginning, with the success of the marketplace dependent on having enough suitable businesses signed up to create worthwhile opportunities.
GoHalves has not disclosed how many businesses it needs before matching can begin, or given a target date for reaching that number.
Founder Heshaam Hague is positioning founding membership as an opportunity for businesses to help build the network, with members providing the information needed to make the matching system useful.
Pro membership costs £99 a month, while Enterprise membership costs £249, with founding members receiving a 50% discount for their first 12 months. Paid plans include unlimited matches and a 30-day money-back guarantee, although businesses joining at this stage will have to wait for enough compatible companies to join before the matching service can demonstrate its full value.
GoHalves is also pointing to research into the difficulty and cost of traditional customer acquisition.
The company cites Gong’s analysis of more than 28 million cold emails, which found that an average sales representative needs hundreds of messages to secure a single meeting. It also points to a June 2026 Digiscoop report which claims that brands using partnerships can reduce customer acquisition costs by 34% compared with relying entirely on paid advertising.
The figures provide context for the opportunity, although neither represents evidence that GoHalves itself has achieved those results.
The launch comes as businesses continue to look for alternatives to traditional paid advertising, with partnerships offering the opportunity to reach an established audience without the same level of advertising spend.
GoHalves says its marketplace is designed to make finding those partnerships easier, while its AI tools can provide additional support once a match has been agreed. The company will now need to build a large enough network of relevant businesses for the matching service to deliver the opportunities it is promising.
